Hi, I'm Matteo
A driven digital marketing specialist with +5 years hands-on experience working on media planning, customer acquisition, and digital advertising management.
How can I bring value to your Team?
Looking for an experienced digital marketing specialist for your Team?
Let's get in touch!
📞 +39 340 3955158
✉️ [email protected]
🔗 linkedin.com/in/matteomessina
📍 Milan, Italy
© 2025 Matteo Messina. All rights reserved.
Work Experience
Digital Marketing Executive
@ American Express
January 2022 - April 2025
Acquisition insurance policies brokered by Amex Agenzia Assicurativa (Travel, Home, Pet, Health, Business) through digital media channels.
Managing relationships for Co-Brand acquisition cards (Payback, Amazon Business, Italo, ITA Airways) and developing special digital media partnership projects with dedicated offers aimed at acquiring new customers.
Development digital media plan for prospect acquisition and management member-get-member program in SME market ensuring efficient budget allocation and optimizing CPA.
Digital Media Planner
@ OMD Italy - OMG
January 2021 - December 2021
Create a strategic digital media planning in Banking & Automotive industry.
Performance monitoring and campaign KPIs evaluation ensuring efficient budget allocation.
Maintain and develop commercial relationship with vendor, partner and provider.
Digital Media Planner
@ Wavemaker Italy - WPP
January 2021 - December 2021
Supporting media planning for digital campaigns in Pharma industry.
Gathering, analysing and evaluating campaign performance and KPIs.
Budget reporting and digital vendor relationship management.
Looking for an experienced digital marketing specialist for your Team?
Let's get in touch!
📞 +39 340 3955158
✉️ [email protected]
🔗 linkedin.com/in/matteomessina
📍 Milan, Italy
© 2025 Matteo Messina. All rights reserved.
Education
Master in Business Data Analysis
@ Job Farm
March - June 2024
Big Data Analytics, Business Intelligence, Machine Learning, Data Visualization
Master in Marketing & Corporate Communication
@ Accademia di Comunicazione
October 2018 - June 2019
Traditional Marketing, Digital Marketing and Social Media Strategy
Bachelor in Public Relations & Corporate Communication
@ IULM University
September 2014 - June 2017
Faculty of Communication, Public Relations and Advertising
Intensive English Course
@ Kaplan International English School
June - August 2019
Intensive English Course British Council in Bournemouth Kaplan English School
Looking for an experienced digital marketing specialist for your Team?
Let's get in touch!
📞 +39 340 3955158
✉️ [email protected]
🔗 linkedin.com/in/matteomessina
📍 Milan, Italy
© 2025 Matteo Messina. All rights reserved.
Tools & Platforms
Social Media strategy
Meta Ads
TikTok Ads
Programmatic Advertising
Google DV 360
Amazon DSP Ads
Criteo
Search Advertising
KeyWord Planner
DEM & Automation Marketing
Active Campaign
MailChip
Salesforce Cloud Email
Digital Analytics
Adobe Analytics
Customer Journey
Shopify
Canva
Figma
Google Ads
Google Ads Video
Google Ads App
Looking for an experienced digital marketing specialist for your Team?
Let's get in touch!
📞 +39 340 3955158
✉️ [email protected]
🔗 linkedin.com/in/matteomessina
📍 Milan, Italy
© 2025 Matteo Messina. All rights reserved.
More About Me
🤖 Innovation & Tech
🛍️ eCommerce
🚀 Start Up
⚽️ Sport & Fitness
🗺️ Travelling
Looking for an experienced digital marketing specialist for your Team?
Let's get in touch!
📞 +39 340 3955158
✉️ [email protected]
🔗 linkedin.com/in/matteomessina
📍 Milan, Italy
© 2025 Matteo Messina. All rights reserved.